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Ask for a big idea not a low price.
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| By: Coby Neill |
10/2/2008 4:28 PM |
You can get far more results for your advertising dollar spent
if you have a big idea.
Too many times clients are just focused
on keeping dollars down. The focus should be to
keep ideas up.
It is the idea, not the execution that people remember.
The idea can change peoples behavior. Not the execution.
I'll also say that big ideas take more time to come up with
overall. It's because so many ideas get destroyed to get
to the golden nugget idea.
The best idea man I know is George Lois.
Read his book on "Mass Communication".
The book clearly illustrates how powerful ideas can be.
This book is laid out in portfolio form with George telling
you the thinking that was accomplished in each advertising piece.
Creativity is generated when the mind is off fear and tension and
on the idea. When you focus on greatness, you have a better
chance of receiving greatness.
You need to pick a talent that has created big ideas.
Makes sense.
Find one today.
Call me.
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Comments (3)
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Re: Ask for a big idea not a low price. |
By CobyNeillCreative on
12/11/2008 8:16 PM |
| Focus on the long term result of the work. |
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Re: Ask for a big idea not a low price. |
By CobyNeillCreative on
12/11/2008 8:16 PM |
| Focus on the long term result of the work. |
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Re: Ask for a big idea not a low price. |
By CobyNeillCreative on
12/11/2008 8:16 PM |
| It is the work. |
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