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  Toxic Creative  
All about the business of advertising.
   
By: Coby Neill 2/4/2008 4:36 PM
If you bore people with you're creative, you will put them to sleep.
Recently, there was a vote to take away all of the billboards on the highway near were I live in Branson, Missouri. I love billboard advertising so I voted against it. But so many people I knew voted for it because of the very safe, borring advertising. The billboards just had a face and logo. Face and logo. Face and logo. You get the idea. No wonder so many people wanted that trash removed. We owe it to the customers to be unique and creative with our advertising. Or they will put a stop to it. Too many ads you see are "Toxic Creative". Creative that is boring. Lacks "risk". Is way to safe and puts everyone to sleep. ZZZZZZZZZZZZZZZZZZZZZZZZZZZZZZZZZZZZZZZZZZZZZZZZZ We need to sell impactful creative that sells. Creative that has energy and vitality. Created out of passion. Creative that has value and is relevant. Work that is different. That people talk about like fine art. We need to break the mold. Stand out. I help you to break out of the borring. Call me at 417-379-0535 right at this moment. Thanks Coby Neill
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