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  All about the business of advertising.  
Author: Coby Neill
11/20/2007 8:26 AM
Truths about the business that will help our career and our clients.

Ask for a big idea not a low price.
By Coby Neill on 10/2/2008 4:28 PM
You can get far more results for your advertising dollar spent if you have a big idea.
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THE GREATEST SELLING SECRET.
By Coby Neill on 9/3/2008 11:19 AM
HERE IS THE GREATEST SELLING SECRET.
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The magic CLIENT/CREATIVE WIN WIN.
By Coby Neill on 8/21/2008 6:52 AM
How clients and creatives both win.
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The GREAT CLIENT AND CREATIVE RELATIONSHIP.
By Coby Neill on 8/21/2008 6:48 AM
Here are the rules to follow to keep the creative/client relationship strong.
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The GREAT CLIENT AND CREATIVE RELATIONSHIP.
By Coby Neill on 8/21/2008 6:47 AM
Here are the rules to follow to keep the creative/client relationship strong.
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You can make predictions and win.
By Coby Neill on 7/21/2008 12:59 PM
Start making predictions in your workplace and start to use them to gain confidence in meetings, moral, hiring talent, your career and personal life.
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Who is the best graphic designer for you?
By Coby Neill on 7/21/2008 12:57 PM
Here are 10 rules to follow when you are looking for a graphic designer for your projects.
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The "Petrified" Client
By Coby Neill on 2/21/2008 10:02 AM
The Client "Petrified" in fear to do stand out creative is taking the biggest risk of his or her life.
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Toxic Creative
By Coby Neill on 2/4/2008 4:36 PM
If you bore people with you're creative, you will put them to sleep.
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The Wizard of Marketing Oz
By Coby Neill on 1/31/2008 9:00 AM
Nobody is telling you what works in marketing and what doesn't. You get a list of marketing things to do. That's it. How nuts.
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